Change4Life launches new sugar swaps campaign to help families cut back on sugar

Change4Life has launched a new campaign to encourage families to ‘make a swap when you next shop’ to help them cut back on sugar.

Children in England are having around 2,800 sugar cubes more than they should each year, more than double the maximum recommended amount. Too much sugar is bad for children’s health. Most of the sugar children are having comes from sugary drinks, confectionery, biscuits, cakes, desserts, higher-sugar breakfast cereals and higher-sugar yoghurts.

Change4Life is showing families how easy it is to cut back on sugar by making a few simple swaps to their everyday food and drinks.  Lots of partners will also be highlighting healthier options in-store and in their own advertising and many will be using a new Change4Life ‘good choice’ badge to make it even easier for families to make healthier choices.

Make a swap when you next shop. Sign up to Change4Life today for great prizes, easy tips and meal ideas.

Livewell Partners