Essex County Council’s Stop.Swap.GO! campaign aims to encourage long term travel habits towards walking, cycling and using the bus.
With the new term about to start and the need to continue social distancing still apparent, Stop.Swap.GO! have created a suite of online information to support parents and young people as they return to school and college.
The website is packed with information to help families avoid traffic chaos by walking, cycling or even scooting to school. With helpful routes outlined for each school and ‘Drive and Drop’ zones highlighted to reduce congestion at the school gates.
Sustrans, a UK walking and cycling charity, recently found that pupils who walk, cycle or scoot to school were more relaxed, alert and ready to start the day than those who arrive by car. Stop.Swap.GO! can help young people build active and healthier habits by families leaving the car at home and encouraging a more positive start to the new academic year.
Stop.Swap.GO! is also running a 60 Day Challenge to encourage Essex residents to walk and cycle more. Participants complete small daily tasks and log their progress on a handy app. There are even weekly prizes to be won and lots of great tips on the website to help you get out and about without your car.
While we know keeping active and healthy is good for us generally, there are also clear links to reducing specific illnesses such as congenital heart disease, diabetes and some cancers in the long term. So swapping overuse of the car to walking or cycling, particularly for short journeys can really make an impact. Joining the 60 Day Challenge to help motivate you can be the start of improved health and wellbeing over time.
There’s still plenty time to join the 60 Day Challenge and be in for the chance to win prizes, so register now on the website and follow the campaign on Facebook, Instagram and Twitter for updates.